Technology and AI are rapidly disrupting traditional ways of doing business. While they can boost productivity and efficiency, they also bring new challenges. If you work in marketing, you may already be feeling the impact—facing pressure to quickly adapt to and adopt evolving digital marketing tools and technologies.
Lead your organization’s digital marketing evolution by earning a University of Wisconsin Digital Marketing graduate certificate, offered online through UW-La Crosse and UW-Parkside in partnership with the Digital Marketing Institute (DMI).
With two graduate certificates—analytics or management—you can choose your path to a career in digital marketing. Both certificates build on your bachelor's degree to offer a flexible career advancement opportunity featuring industry-led curriculum, the credibility of UW and partnership with DMI.
The UW Digital Marketing Analytics Graduate Certificate, will prepare you to:
Collect, visually present and analyze data using the latest technology and tools
Use data to improve your marketing strategies and campaign performance
Learn the key digital marketing skills to sit for the DMI Certified Digital Marketing Professional (CDMP) exam
The UW Digital Marketing Management Graduate Certificate will prepare you to:
Develop essential management and leadership skills needed to lead digital marketing projects and teams to achieve objectives.
Learn the content and be able to sit for the exams for three DMI micro-credentials:
Content Marketing
Digital Strategy
Management and Leadership
Earn each digital marketing certificate independently or double your knowledge and earn both. A DMI membership is included with both certificates. Grow your career in digital marketing with UW Digital Marketing Graduate Certificates.
