What do the worlds most loved brands have in common? They make people feel something.

Convenience is table stakes. Efficiency is expected. And with AI agents about to take over the search, evaluate, and purchase stages of the buyer journey entirely, Experience and Advocacy are fast becoming the only competitive differentiators left.

Join Qualtrics on 28th July, as they host Ken Hughes globally recognised as the King of CX alongside Sally Winston, Global Leader XM Strategy at Qualtrics, for an exclusive webinar on what it takes to build the kind of connection that survives in that world.

Ken will cover five values that separate the brands people love from the brands people tolerate:

• Connection why relationship and belonging, not efficiency, are the driving forces of customer and employee loyalty
• Blue Dot Centricity your customer expects to be the centre of their own experience. The Wizard of Oz as a CX framework: its Dorothys story, not the Scarecrows
• Connect with Heart the goldfish story, and why empowered employees create the moments customers tell stories about for years
• Connect with Intelligence the hospital speech-to-chart system: this is what data and AI should be doing
• Courage why the brands customers trust most are willing to do the uncomfortable right thing