For any business where every visit counts, the ability to listen, learn, and act at every touchpoint is what separates the brands people return to from the ones they don't.

Qualtrics, the world's leading experience management platform, has partnered with Manchester City to do exactly that. 

Together, they've built a program that helps the club understand fan behaviours. From online ticketing and merchandise journeys to the moment a fan walks through the Etihad gates.

Now they're sharing what they've learned.

At the Stadium and Beyond: Manchester City's Approach to Connected Experiences.

Fireside chat hosted by Qualtrics on 30 April.

Register now for this fireside chat you'll hear:

• The problem Man City most urgently needed to solve when they first started, and how the program has evolved over three years
• How they bring together online and in-stadium signals to get a complete view of the fan journey
• How frontline teams connect with insights and how that has changed the way they work
• Advice for leaders in any industry on how to evolve their own programs

Whether you're in retail, hospitality, entertainment, or any business where every visit counts, this conversation will show you what's possible when experience data is put to work.