LAZ Parking manages parking properties in more than 3,400 locations in 38 US states and they needed a way to let customers pay for parking from the convenience of their car. Using Plivo’s SMS API, LAZ developed Text to Park — now customers can pay for their space without downloading the app, visiting a machine, or talking to an attendant.  

LAZ Vice President of Innovation, Patrick Ryan, joins the Plivo team to talk about the Text to Park product from conception to rollout, and why it’s the best thing since intermittent interval windshield wipers.

• How the familiarity of texting helped LAZ grow Text to Park to over 600 locations
   
• Why LAZ chose to use one short code, rather than local or toll-free numbers
   
• How the company integrated its applications with Plivo’s SMS API
   
• Why reliability was a key factor for LAZ choosing Plivo to send their mission-critical communications