Five Legacy Brands Charting a New Course

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Location Analytics Report

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How are legacy brands maintaining relevance in 2022?

The retail space is characterized by frequent change. But despite the rapid shifts in consumer preferences, select retailers have successfully stayed in the game for decades by keeping their finger on the pulse and consistently adapting their strategy to serve the current market – without losing their identities or unique appeal along the way.

In this report, we dive into five legacy brands that have successfully reinvented their stores, marketing, and product offerings to better suit the demands of modern day consumers. Keep reading to find out how these companies are maintaining relevance in 2022 and what other retailers can learn from these legacy brands’ longevity.

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Empowering individuals to make smarter business decisions with location analytics for any physical space

Placer.ai is the world’s most advanced foot traffic analytics platform, providing unprecedented visibility with accurate and actionable insights into the location analytics and consumer demand surrounding any location. It empowers professionals in retail and commercial real estate to maximize their offline activities, with reporting capabilities that include visit trends, True Trade Areas, cannibalization/void analysis, demographics, cross-shopping, and favorite places.

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