Digital transformation isn’t easy. Today’s consumer spends upwards of 41 hours per week with digital media, so delivering great experiences that drive customer value is an imperative for every business today.
Based on a global survey of more than 4,300 managers, executives, and thought leaders, MIT Sloan Management Review and Deloitte’s fourth annual study of digital business shows that the digital business environment is fundamentally different from the traditional one.
Discover important insights such as:
- Developing — not just having — digital leaders sets maturing companies apart
- Experimentation and iteration are key ways companies respond to digital disruption
- Companies should use experiment results — successes and failures — to drive change across the organization.
