Companies like Uber have created a culture of experimentation, but how? While companies adopt experimentation, why are they struggling to start or expand their programs? In a new article from Harvard Business Review, you’ll discover the one simple and often overlooked way for larger companies to integrate experimentation.
To understand the value, read the article, Using Experiments to Launch New Products, and discover how Uber rolled out its Express Pool service in 2018, as well as how Airbnb tested the impact of new landing page design on search-engine ranking and traffic. You’ll also uncover the guidelines for testing new products experimentally:
- Deciding the metrics that matter most
- Choosing a subset of markets to launch a product
- Tracking your products in the broader business context
- Understanding the why behind the data
