Your sponsorship ROI is missing this.

Are you measuring the +200% spike in Hispanic MLB viewers? Or the +8.5M NWSL fans?

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Let’s be honest. What’s the real ROI of your sports sponsorships?

If you're still relying on last year’s audience models, you might be leaving an opportunity on the table. Today’s fans are evolving fast—and so are your highest-growth customer segments.

ARE YOU ACTIVATING AGAINST THIS?

The New Baseball Demographics: Your baseball strategy can now reach further than ever. Capitalize on the +200% spike in Hispanic viewership and the +113% rise in Asian American audiences to unlock new value within a sport you already know.
The NWSL Opportunity: Women’s sports have evolved into a mainstream powerhouse. The NWSL added 8.5 million fans this year alone—and with 64% of them being men, it represents a powerful new channel to engage your core audience at scale.
The Sponsor-Ready Fan: Capture the momentum before the FIFA World Cup 26™. With 37% of the U.S. already leaning into soccer, you have a unique opportunity to connect with a fanbase that is proven to be highly loyal and more likely to buy from sponsors.

Nielsen's latest Tops of Sports Report provides a clear, data-backed view of where fan attention is shifting and how to align investment with audiences that are actually growing.

Download the report