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Nielsen's 2025 Global Sports Report

In the rapidly evolving sports industry, making informed decisions about your investments is paramount. Are you leveraging the latest data to maximize your ROI and gain a competitive edge?

Nielsen's comprehensive 2025 Global Sports Report is here to empower your strategy with critical insights into the transforming sports and sponsorship landscape.

This report will equip you to:
  • Understand Fan Receptivity: Learn why 67% of global soccer fans find brands sponsoring their favorite competitions more appealing.
  • Tap into Growth Markets: Discover why interest in women's sports is up to 50% globally, and how women are driving growth in sports like the WNBA.
  • Measure Media Value: Check out how new formats are driving changes in audience composition and sponsorship media value- in TGL’s first season 32% of viewers were not regular PGA viewers.

The report provides actionable game plans for brands and rights holders, emphasizing the need to know your fans, expand access, and embrace a test-and-learn mindset.
Download Your 2025 Global Sports Report
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