Hello %%first_name%%,
Over
70% of global marketers plan to prioritize performance marketing over brand building‒but does it pay off? Discover how you can optimize ROI across the consumer journey from first point of contact to final point of purchase.
In this
webinar, we will uncover the impact of reach and frequency on campaign outcomes, the key metrics that break strategies free from silos and maximize your ROI potential. Gain actionable insights and stay ahead in today’s dynamic, outcomes-obsessed marketing environment.
Speakers include:
- Josh Kowal - Nielsen - Global Head of Marketing Mix Consulting
- Arica McKinnon - Nielsen - VP of Consulting
