Learn where AI strategies break down and how to turn progress into impact

This is a WebProNews Publication Hi[if:first_name] %%first_name%%,[else],[endif] AI adoption, shifting buyer behavior, and growing pressure to show impact are forcing B2B leaders to rethink how they build a resilient GTM approach. B2B Forum EMEA (September 28–29, London) combines new ideas, proven frameworks, peer discussions, and hands-on workshops to help you turn complexity into clear, executable plans. You’ll walk away with practical ways to: Measure performance in a zero-click, AI-driven environment Align brand and demand around shared outcomes Connect GTM strategy directly to execution across teams and regions Make AI work across your tech stack without adding complexity Redesign workflows, roles, and skills for faster execution Operationalize signals, intent, and buying groups in real programs Engage buyers who are increasingly discovering you through AI and agents Join us in London and leave with a plan your team can execute immediately. Use discount code INEMEA10 to save 10%. REGISTER NOW AND SAVE