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This is a B2BMarketingTrends Publication [if:first_name]%%first_name%%,[else]Friend,[endif] discover why 2026 B2B marketing budget planning isn’t a matter of dollars — it’s a matter of resilience. Are your competitors gearing up for growth or trimming back budgets for 2026? What investments will drive resilience in the face of shifting buyer dynamics and market volatility? Find the insights you need in our Budget Planning Guide 2026: B2B Marketing Executives. Forrester’s proprietary 2026 data based on unbiased research to help you: Benchmark your spending: Discover why 83% of B2B marketing decision-makers are expecting marketing investments to rise over the next 12 months. Prioritize target markets: Learn how to place the right bets in a volatile business and economic climate. Navigate new buying dynamics: Discover how to reimagine revenue processes and influencer programs to succeed with today’s sophisticated buying networks. New For 2026! Get The Guide + FREE Companion Workbook Together, our guide + companion workbook ease your 2026 planning with fresh budget recommendations, supporting data, and actionable templates to guide your next steps — assess, prioritize, and implement your plan for measurable results. Get The Guide