Hello friend,

Customers of subscription businesses use credit cards to pay for their memberships. Unfortunately, errors in the card authorization system lead to false declines, which create involuntary churn. FlexPay data shows that up to 48% of all churn is involuntary, this means current customer retention programs will not work on half of all churn.

Every company with recurring revenue must measure their involuntary churn and understand its total cost on key performance metrics - revenue, customer retention, and LTV.

Read this playbook to learn how your company can identify, measure, and reduce the largest source of your customer churn.