This is an EnterpriseITPro Publication
 
Turn customer signals into customer understanding.

Your customer conversations contain clues about unmet needs and the work your service team could improve. The challenge is turning those signals into useful context.

The State of Customer Signals, from Dialpad and Metrigy, explores where signals get missed, how needs change as a conversation unfolds, and how to match AI and human involvement to the work.

Read the report to inform conversations between CX and IT about the context a service workflow needs, the path to a person, and the outcomes worth measuring. It’s a practical starting point for choosing what to improve before expanding your use of AI.
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