Content volume is no longer the challenge. Control, efficiency, and impact are. Teams are producing more content than ever, but many are still relying on workflows and systems that were not built for the scale content teams are facing today.
In Canto's State of Digital Content 2026 research, we surveyed more than 400 marketers and creatives to understand how content work is really getting done. A few insights stood out immediately.
82% of teams increased content volume last year
75% say AI directly contributed to that growth
Teams with advanced workflows are 3x more likely to see significant ROI
The real question is not whether content will keep scaling. It is how teams adapt without adding complexity, slowing execution, or losing control of their brand. That’s what we’ll explore in:
Join Joe Pulizzi, Founder of Content Marketing Institute, Melanie Deziel, Creative Systems Architect and Award-winning branded Content Creator, Mike Lacey, VP of Marketing at Canto and Lynn Herman, Global Campaign Manager at Canto.
Together, they will unpack key findings from the State of Digital Content 2026 report and share how leading teams are rethinking workflows, technology, and strategy to prepare for what comes next.
If you are responsible for content strategy, operations, or creative execution, this is a conversation you will not want to miss.
