| This is a DemandGenPro Update | |
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| Hi %%first_name%%, As a demand gen marketer, you know how important it is to, well, drive demand. But sales doesn’t just want any old lead. They want the quality leads that are in-market and more likely to close. That’s where Intent data comes in to strengthen your demand gen strategy. With Intent data, you get a holistic view of your prospect’s research activities beyond your organization’s website so you can navigate towards ‘warmer’ prospects, focus efforts, build more effective campaigns, and spend budgets efficiently. Download this eBook to learn how B2B organizations are using Intent data as the foundation for their entire marketing strategy. |
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| According to Gartner, by the end of 2022, more than 70% of B2B marketers will use third-party Intent data to target prospects and engage with groups of buyers in selected accounts. Will you? | |
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