While Cyber Week has concluded, the holiday season is still ripe with retention opportunities for retailers.

Each year, Bluecore analyzes billions of shopper events — everything from product views to sales — across eight retail verticals. We distill these insights into actionable insights that can drive your marketing strategy in FY25 and beyond.

Bluecore's 2023 Black Friday Benchmarks include:
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• Performance analysis of retailers' identification rates year-over-year
• Purchase trends for different shopper cohorts such as first, second, third, fourth+ time buyers
• Which campaign types and triggers across email and site drove the most sales

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