Did you know that your DNS address can indicate to ISPs that you're a legitimate opt-in emailer -- that your messages are ham, not spam. Your unsubscribe process and how you handle bounced messages can also help distinguish you as one of the good guys. And that's important for email deliverability.

What are the secrets to know? Download the Lyris white paper on "The Role of DNS, Unsubscribes, and Bounces in Email Deliverability" to find out!

Click here to download the Lyris whitepaper.

Be sure to visit www.lyris.com for more answers to your email marketing questions.

Or call us at (800) 768-2929!