American University’s AACSB-accredited Kogod School of Business offers two online analytics programs that can help prepare you to advance your analytics career by mastering essential tools such as SQL, Tableau, Hadoop, R + R Studio, and Excel add-ins XLMiner and Analytic Solver. Both the MS in Marketing Analytics and MS in Analytics can be completed in as few as 12-15 months, and do not require a GMAT/GRE score to apply.
With MarketingAnalytics@American, you will:
- Discover how data affects marketing in various industries in specialized marketing analytics courses
- Learn how to use market data and digital marketing tools to create efficient, targeted campaigns
- Prepare for an array of careers in marketing including digital marketing analyst, marketing strategist, and market researcher
With Analytics@American, you will:
- Develop foundational data analysis skills applicable to a wide range of business functions
- Explore descriptive, predictive, and prescriptive analytics tools to help businesses better utilize their data
- Prepare for careers in business such as financial analyst, business intelligence consultant, and supply chain manager
Both programs offer 24/7 access to interactive coursework, in-person experiential learning opportunities, and a dedicated student support staff. Learn how Kogod’s online analytics programs can help you achieve your career goals today.